Smart Course worked closely with Optimalist to identify and address the key issues preventing them from achieving their desired growth rate. The first step was to conduct a thorough analysis of the business model canvas, value proposition, target market, app's website, user flow, and conversion rates which revealed a number of areas for improvement. Smart Course then worked with the founder of Optimalist, Dr. Maria Bruce, and the rest of the team to develop and implement a comprehensive branding, digital marketing, and sales strategy.

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Key Strategies Implemented:

• Crafting a Pitch & Unique Value Proposition: Smart Course conducted thorough market research and identified key pain points and key needs of both of Optimalist’s ideal target customers, individuals already trying to improve their mental health but failing, and health professionals specialized in improving their clients' mental health. Smart Course then tailored Optimalist’s message to target those areas and show their solution is the best fit for those needs, helping them to stand out among the competition.

1. Smart Course provided clear evidence of the problem Optimalist is solving and the needs they are meeting
2. Highlighted the unique features and benefits of their products, app, and resources
3. We then used customer testimonials and case studies
4. Provided data and metrics to back up their benefits
5. Used visual aids to help explain complex ideas
6. Kept the pitch concise and to the point
7. We also tailored the pitches and value propositions to the specific audiences and contexts in which they would be presented. For example, we made different versions of the pitch for potential clients and investors.

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• App Store Optimization (ASO): Smart Course optimized the app's listing in the app store by optimizing the title, description, screenshots, and other metadata.

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• Digital Marketing: Smart Course helped Optimalist launch a targeted digital advertising campaign on social media and other platforms that was optimized for performance, reaching people who are interested in personal well-being and health

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• Influencer Marketing: Smart Course identified and partnered with key influencers in the health and wellness space to promote the app and increase its visibility among the target audience

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• Email Marketing: Smart Course created email campaigns that targeted users who have shown an interest in the app but haven't yet converted, offering them resources and special promotions.

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